The Internet And Advertising - A Viral Future?

Channel 4's Ideas Factory has an accessible article on the future of 'viral' marketing and advertising. Instead of advertising to the mass market through mass entertainment outlets like broadcast tv, viral marketing uses the combined power of the internet and bored office workers to spread the advertising message. Only those messages which are strong enough, 'infectious' enough, will survive and reach a useful audience. Wider access to broadband will of course increase its effectiveness as video messages can be the most infectious.