High Definition TV - another money spinner?

Sky are about to launch High Definition TV - at a cost. To receive it you will have to pay £299 for a new set top box and an extra £10 on your monthy subscription to Sky. And what exactly do you get for this? A better quality picture. This was also one of the main selling points for Digital TV. Are you starting to see a pattern in why new media technologies are so important to institutions? If I'm implying that it's profit that motivates the development of new technologies, why then is the BBC also launching HDTV? Well, they have to compete with the commercial channels for viewers and so need to keep up with the Jones. Two key drivers behind the growth of new technolgies: Profit and Competition. Click on the title above to read the full story on the BBC News site.