Creativity

Film Posters: A Contextual Series

The Guardian has a whole series on film posters, looking at some of the best and worst in recent times.  Some of the articles include interviews with creatives behind the films that are being promoted.  Well worth a look before embarking on your product research.  You can find it here

Film Posters: The Inside View

A great interview with the creators of the Trainspotting poster campaign can be found here.   It is still one of the most iconic campaigns and has often been copied.  You can learn a lot by reading about the creative process behind the campaign