Music Industry - How to Make Money from Youtube

If sales of CDs are in a permanent state of decline and illegal downloading continues to gather pace, how are music artists and record labels going to make money out of music?  This article from The Guardian breaks down one of the key new revenue sources - sharing ad revenue with Youtube.  There are lots of great statistics and commentaries in here.  It's well worth mining for exam material. It even has figures for the Beggars Group, which part owns Rough Trade.

A Great EMI Artist Case Study

Gabrielle Alpin's story has virtually everything you need to know about the contemporary music industry all wrapped up in one "20-year-old unknown from rural Wiltshire".  We will, of course, discuss this in class but you can get ahead of the game by reading about her in last week's Evening Standard.

One Man And His TV Broadcast

Jeff Jarvis details how inexpensize and easy it is for an individual to create their own television output using sites like YouTube, a digital camera and iMovie. He does warn, however, that while the audience can become the producer, the quality of his programming may not yet compare to the that of the BBC or Channel 4 (though have you seen Hollyoaks in the City?)

YouTube Proves Its Worth

YouTube has just been bought by Google for a small fortune, proving the popularity of watching video online rather than through your TV. Google are likely to have been attracted to YouTube because of two things: its current popularity earned through viral publicity and the distributon deals it has signed with Universal Pictures and CBS television in America. The signing of these deals are a clear sign that the big traditional media institutions are convinced of the future of online, bitesize viewing, where viewers watch their favourite programmes or movies online rather than on the couch.