Keeping Eyes On Your Product

The BBC News site has an interesting article on how TV companies, like FX, are battling against the distraction of tablets and smartphones to make sure audiences stay engaged with their products.  What it means the definition of the product is changing to include all sorts of add-ons like apps that are designed and built alongside the original programme. You may like to think about this when planning your trailers and conducting your audience research

Foundation Production - Development of Ideas

Haven't seen you all for a while but I hope you've been busy over half-term, if not filming then at least refining your ideas and plans. I was at an exam board meeting today and saw lots of great student work that I hope you'll all match and surpass. What really excited me - and Mr. Gibbs worries about such excitement - was seeing how easily you could all be keeping track of your ideas and planning by using a blog. This is actually going to be a requirement in future years but for now you can have a look at what the students at Long Road College in Cambridge are doing right now. You can also look at some of their thrillers, or at least rough cuts, by looking through the different pages. I strongly recommend you take a look at this in your down time. We won't have time to go through it in class given your hectic production schedules.