Showing posts with label Audience as Producer. Show all posts
Showing posts with label Audience as Producer. Show all posts

Tuesday, April 08, 2008

Revision Session - Wii Article Questions


As promised, I’ve typed up the questions you wrote in yesterday’s revision session. Overall, they’re quite impressive. Below are the questions relating to the Wii article and you can find the article by clicking on the title of this post. The questions for the Format Wars (Blue Ray) article are on another post. Where groups didn’t finish their questions, I’ve put them together those from other groups that didn’t finish. I’ve also allocated marks differently for some questions – where it is obvious that answering the question wouldn’t require 20 marks worth of thought and writing.

There are two ways that you can benefit from this exercise.
1) Complete the answers to the questions under timed conditions – you should allow yourself no more that ½ hour to complete these.
2) Comment on each other’s questions. You may find that in trying to answer the questions that they actually reveal a misunderstanding of the issues or that they could be worded more accurately. You may think that they don’t warrant the amount of marks allocated.

Rehana’s Group
1a) Name three advantages of the Wii remote? (6)
1b) Give four examples of ways in which consumers are exploiting Wii equipment by using it for unintended purposes. (8)

1c)
i) Explain what is meant by the term “unlocked” and how unlocking impacts on Apple (3)
ii) What is meant by the “homebrewing community”? (3)


2 a) In what ways does the article suggest that the Wii is a revolutionary piece of technology? (5)
2 b) Using your wider knowledge of NMTs, discuss the extent to which audiences influence developments in technology. (20)


Carollee’s Group and Makeda’s Group
1a) Name three advantages of the Wii (3)
1b) Identify the ways in which the Wii attracts audiences (8)

1c)
i) Explain what the writer means by “a game of cat and mouse” (3)

ii) what is meant by a “family game platform”? (3)

2a) In what ways does the passage suggest that an audience are always looking to expand new technology (5)

2b) In what ways does the article suggest that Nintendo is limiting the Wii’s convergence with other technologies (5)

Wednesday, December 19, 2007

Home Made Advertising


Another example of how digital technology is blurring the boundaries between audience and producer and how it's helping to lower the costs for traditional media institutions. Pringles will be using an ad made for just £300 by a member of the public. The ad will be first shown on terrestrial TV in Christmas day on ITV. The cost to Prigles of running the ad once on ITV is £60,000 but you could add that again to the cost if an ad agency had produced the ad for them. By running the competition for a new ad, Pringles have saved a huge amount of money and the winner of the competition has earned a reputation for himself within advertising circles - as well as the £2,000 prize. Of course Pringles can also benefit from the low cost viral marketing this will inevitably lead to.

Tuesday, December 05, 2006

One Man And His TV Broadcast

Jeff Jarvis details how inexpensize and easy it is for an individual to create their own television output using sites like YouTube, a digital camera and iMovie. He does warn, however, that while the audience can become the producer, the quality of his programming may not yet compare to the that of the BBC or Channel 4 (though have you seen Hollyoaks in the City?)

Tuesday, April 04, 2006

How to get a record deal in the new media age


Tooting resident Sandi Thom just signed with major record company RCA/SonyBMG. She didn't play dive bars for years on end, waiting for an A&R man to stumble in and be blown away by her. She didn't send a demo to hundreds of record companies in the hope that one might get listened to. She didn't audition for Louis Walsh type managers in dance studios around the country. Nor did she go on Pop Idol or X-Factor. To be honest I don't know if she did any of these things or not, however I do know that none of them led to her getting a record contract. What did get her signed was the massive popularity of concerts held in her living room and seen by people all over the world through her webcasts. Yet another way that the internet is changing the workings of the media - see also Arctic Monkey's fastest selling album. Do you think this makes getting signed easier? Is the consumer truly becoming the producer? Check out Sandi's site (link in title of post) to find out more.