Tooting resident Sandi Thom just signed with major record company RCA/SonyBMG. She didn't play dive bars for years on end, waiting for an A&R man to stumble in and be blown away by her. She didn't send a demo to hundreds of record companies in the hope that one might get listened to. She didn't audition for Louis Walsh type managers in dance studios around the country. Nor did she go on Pop Idol or X-Factor. To be honest I don't know if she did any of these things or not, however I do know that none of them led to her getting a record contract. What did get her signed was the massive popularity of concerts held in her living room and seen by people all over the world through her webcasts. Yet another way that the internet is changing the workings of the media - see also Arctic Monkey's fastest selling album. Do you think this makes getting signed easier? Is the consumer truly becoming the producer? Check out Sandi's site (link in title of post) to find out more.
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