Advertisers Creating Content As Living, Breathing Adverts

I saw a report on Channel 4 News last night that I was hoping to find on their site this morning. Unfortunately, Cheryl Tweedy's status as Sexiest Footballer's Girlfriend was considered more important. In any case, it was all about the future of advertising in the digital age and reported on developments at advertising agencies like Satchi & Saatchi, where they are developing a girl band with the intention of selling them to companies as an advertising medium. This was linked with the wider fall in advertising revenue for traditional mass media like TV broadcasters and newspapers. A representative from Nike was interviewed to confirm that more and more of their advertising budget is being spent on things like viral and other internet advertising. You can find out more about how advertisers are reacting to the digital age at the Saatchi site (accessible through the link in the title of the post) provided you can get past the nonsense speak that is common to many in the industry.