Taylor Swift and Apple - BFFs after all

Way back at the dawn of time, Apple Music time that is, Taylor Swift had a beef with Apple Music.   This wasn't her first run in with a big corporation.  She had previously taken on Spotify and withdrawn her music from their service because she felt what they paid the artists for the music devalued it.  Her battle with Apple was a similar one and eventually forced them to change their policy.  They now pay artists for tracks played during a user's three month free trial period of using Apple Music.   Now that Apple have bowed to her demands, Taylor Swift's music is streamed exclusively on Apple Music - forcing fans to sign up to the service if they want to stream her music. On top of this, if fans want to watch video of her most recent tour, they will also have to sign up to Apple Music.  Her 'DVD' of her 1989 tour is being exclusively streamed on the service.

What does all this show? The power of the artist?  The power of the institution?  A reduction in consumer choice?