My last post linked to an article in the Guardian about how sharing ad revenue with Youtube is an important new revenue source for music artists and record companies.
Hellienne Lindvall's follow up article deals with how difficult it is for songwriters to make money from Youtube. The problems that songwriters face in this regard are illustrative of the importance of scale or size when it comes to making money.
Put simply, if you're a big organisation you're more likely to be in a position to make money from people playing videos that use your music on Youtube. If, however, you're a lone operator (as many songwriters are) or small organisation, it may not be worth the effort and time it costs you to try to collect money from such uses of your music
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