Wednesday, December 21, 2011

Advertising, Parody and Mainstream Audiences - a tricky triangle.

This may be of interest to those of you who attended the Media Magazine Conference this year.  Director Garth Jenning's ad for Phones4U earned over 500 complaints to the Advertising Standards Agency. However, they weren't upheld, meaning that the ad can continue to be shown.  It goes to show how parody and irony are tricky approaches as not all the audience necessarily "get it" and can end up being offended or, in this case, scared.

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