Why Blog?

The University of Essex have published a report examining why people read and write blogs and the nature of the culture of blogging. Its conclusions demonstrate just how habit forming many new media technologies can be. Some of the respondants in the study admitted to being "addicted" to blogging.
There isn't necessarily anything too novel about this. For years critics have accused traditional media like television of being addictive. However, what is new about the nature of the habit of blogging is how it grows. With television, the habitual viewer tends to switch on and passively feed their habit (at least physically, it is harder to assess if they are actively engaging with the content mentally). This study finds that there is a link between the reading and writing of blogs. Reading blogs seems to provide the motivation for writing blogs. It is doubtful that watching TV provides the motivation for the majority of viewers to make television programmes.