Pop stars having mobile games makes a lot of sense; you can license your music for use in the game, promote yourself to a young, growing audience and create easy, click through sales opportunities. However, it may not all be plain sailing, as documented by Perez Hilton, Katy Perry's first attempt at a game wasn't so successful and reminds us that quality can still count when it comes to attracting an audience. Perhaps the most important point here, though, is that only a very few music artists will have the audience appeal necessary for a games company to want to do a deal with them. It's not like games developers are going to be rushing to sign up artists from indie labels - though I would love to be proved wrong on this one.
