What motivates Facebook's modesty?

The New York Times has an interesting article about Facebook's reluctance to acknowledge its part in the popular protests in Tunisia and Egypt. It seems that fears that other regimes, like that in Syria, may curtail the service are behind their modesty. It's well worth a read as it raises interesting questions about how a business can help to promote social change. As we were reading today, Marxist critics, like Adorno and Horkeimer, wondered whether the media industry, as part of the capitalist establishment, can really promote change.